Patient Support: New to Nu-Derm
Discover the Benefits of the New to Nu-DermSM Program
For your patients who are new to Obagi Nu-Derm®, encourage them to sign up for this exclusive email program to help ensure a successful start on the Nu-Derm System. Designed to support ongoing dialogue that can help enhance and grow your patient relationships, the New to Nu-Derm Program offers benefits for both you and your patients.
Improve patient compliance and help your patients stay on track for beautiful, healthy-looking skin
When your patients sign up for the New to Nu-Derm Program, they will receive ongoing emails from Obagi with timely information to help them stay motivated on the Nu-Derm System. See below for the type of content your patients can expect to receive:
Welcome to Nu-Derm | Week 1
Introductory emails that welcome patients to the New to Nu-Derm Program and the
Nu-Derm System:
- Explains role of each step and how to correctly apply products
- Introduces the 4 phases of transformation
Managing Expectations | Weeks 2-4
Supportive emails that reassure patients about the skin changes they may experience during the transformation:
- Encourages patients to talk to their skin care physician about any questions and concerns regarding potential side effects, including redness, itchiness, and dryness
- Inspires patients to stay motivated with success stories, testimonial videos, and before and after photos
Seeing Results | Weeks 5-11
Inspiring emails that complement the results patients may be seeing while reiterating the importance of staying on course with Nu-Derm:
- Recommends that patients reorder products before they run out to avoid interruption in their skin care regimen
- Provides healthy lifestyle tips to help patients maximize results
Maintaining Beautiful Skin | Weeks 12-18
Celebratory emails that congratulate patients for their commitment and beautiful results while introducing maintenance therapy with Nu-Derm:
- Recommends patients talk to their skin care physician to discuss a customized maintenance regimen for continual results
- Suggests other complementary products to help enhance results
Starting a Maintenance Regimen With Nu-Derm Continuum
Informative emails about Nu-Derm Continuum with personalized details based on a maintenance regimen that we can suggest for your patients:
- Encourages patients to visit Obagi.com to complete the Nu-Derm Continuum questionnaire for a printable, suggested maintenance protocol customized for their individual skin care needs that they can bring with them to their next appointment
- Reiterates the importance of keeping up with a skin care regimen to prolong results after the transformation phase
